Each makeup brand has its own history and identity. Some are “pure make-up players”, others derive from skincare brands, others capitalize on a brand DNA strongly linked with the fashion or haute couture industry. Promise Consulting, a consulting and research firm specializing in brand value, has tried to identify the most effective leverages in the main markets. “Our findings show that the same strategy...
Makeup: What are the main growth leverages for prestige brands?
The craft of opposition research—finding information that might put an opponent in a negative light—has long been a staple of political campaigns. This year, independent groups are taking a leading role....
Cynthia Quarterman, a top U.S. safety regulator tasked with handling the U.S. government's response to a string of oil-train crashes in recent years, is stepping down....
The Los Angeles City Council has approved one of the nation's highest minimum wages for workers at the city's large hotels....
The U.S. government will pay the Navajo Nation $554 million to settle long-standing claims that it mismanaged funds and natural resources on the tribe's reservation for years....
Connecticut gubernatorial candidate Joe Visconti opposes the state's new gun restrictions, and he has an online commercial that shows him riding in a 1974 Pontiac convertible with rifles fixed to the rear fenders. ...
The U.S. and Arab allies launched a second major wave of airstrikes in Syria targeting mobile oil refineries controlled by Islamic State, the Pentagon said....