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The model for a gadget launch: Cultivate an atmosphere of mystery and excitement to sell stuff people didn't realise they needed


The Independent - 31-Aug-2014

In 1984, a young guy with a bowtie and long hair stood in front of a large audience in California, and made the pitch of his life. He was trying to persuade the people in front of him that the innovation they were about to see was going to change the world, and so he tried for a sense of drama. "All of the images you're about to see on the large screen will be generated by what's in that bag," he...


Read full article at The Independent


The Wall Street Journal - 26-Sep-2014

The craft of opposition research—finding information that might put an opponent in a negative light—has long been a staple of political campaigns. This year, independent groups are taking a leading role....

The Wall Street Journal - 26-Sep-2014

Cynthia Quarterman, a top U.S. safety regulator tasked with handling the U.S. government's response to a string of oil-train crashes in recent years, is stepping down....

The Wall Street Journal - 26-Sep-2014

The U.S. government will pay the Navajo Nation $554 million to settle long-standing claims that it mismanaged funds and natural resources on the tribe's reservation for years....

The Wall Street Journal - 26-Sep-2014

Connecticut gubernatorial candidate Joe Visconti opposes the state's new gun restrictions, and he has an online commercial that shows him riding in a 1974 Pontiac convertible with rifles fixed to the rear fenders. ...

The Wall Street Journal - 26-Sep-2014

The U.S. and Arab allies launched a second major wave of airstrikes in Syria targeting mobile oil refineries controlled by Islamic State, the Pentagon said....

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