Transactional emails -- such as order confirmations and shipping notifications -- are the long lost (revenue) loves for businesses. Transactional emails are a terrific opportunity to increase revenue by establishing new and long-term relationships, and courting customers with sweet gifts like rewards, promotions and sales. But most companies don't realize this opportunity is staring them in the face,...
Transactional and Marketing Emails Are the Perfect Pair for Winning the Game of Customer Love
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The U.S. and Arab allies launched a second major wave of airstrikes in Syria targeting mobile oil refineries controlled by Islamic State, the Pentagon said....